Project: Consumer Analysis in China
Description: The client has over 200 retail stores in 80 countries. As one of the leaders in the fashion industry, the company wanted to grasp shares in the growing Chinese market. In order to achieve its goals, the client aimed to get a better understanding of the Chinese consumers’ perceptions toward the brand.
Output: Daxue Consulting executed a series of focus groups in Shanghai to identify and collect insights on how the brand of the client is perceived in China.