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Project: Consumer Analysis in China

Consumer analysis in ChinaDescription: The client has over 200 retail stores in 80 countries. As one of the  leaders  in the fashion industry, the company wanted to grasp shares in the growing Chinese market. In order to achieve its goals, the client aimed to get a better understanding of the Chinese consumers’ perceptions toward the brand.

Output: Daxue Consulting executed a series of focus groups in Shanghai to identify and collect insights on how the brand of the client is perceived in China.