Consumer Analysis in China – Fashion

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Project: Consumer Analysis in China

Consumer analysis in ChinaDescription: The client has over 200 retail stores in 80 countries. As one of the  leaders  in the fashion industry, the company wanted to grasp shares in the growing Chinese market. In order to achieve its goals, the client aimed to get a better understanding of the Chinese consumers’ perceptions toward the brand.

Output: Daxue Consulting executed a series of focus groups in Shanghai to identify and collect insights on how the brand of the client is perceived in China.

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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