Daxuenames is a segment of leading China-based business advisory boutique Daxue Consulting offering naming and brand equity solutions for international companies in China.
Daxuenames has developed its own in-house methodologies to develop safe, adequate and strategy-aligned names for international companies to build brand equity and assets in the new markets they develop in.
Daxuenames is creating names for international companies to reach overseas markets:
The process of creation and testing of your future name includes:
Lets take one example: a childrenswear brand in New York wants to develop its online sales in China.
Daxue Consulting answers this need by providing a thourough audit of the brand on the Chinese Internet and of the working assumptions of the competition and the identification of trends and main client acquisition leverages through big data analysis on Baidu, Wechat, Douban, Weibo, Tmall, Taobao, JingDong, 1haodian.
Then, Daxue Consulting will work in-house or with reliable and long-term partners on the setup of the digital market operations of the client, including the building of assets (website, e-shop, WeChat account), the indexation of the brand on Chinese platforms or communication material.