Brand Activation Toolkit

Brand activation is a campaign, event, or any interaction which improves brand awareness, establishes stronger ties with target audience and enhances customer loyalty. It is an isolated experience with the singular purpose of elevating your brand. Therefore, brand activation is an interactive and effective method of attracting your target audience to make a brand recognizable, […]

Brand Book

A brand book, also called brand bible, brand style guide or brand guide, is a comprehensive document that defines and explains every aspect of a brand’s identity and provides all the brand’s details and standards. A brand book is a great help for marketers to develop their brand awareness. Especially in a competitive market like […]

Co-branding Strategy

Co-branding, also known as IP collaborations, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties. Collaborations can come from completely different industries, such as the cooperation between Uniqlo and Kaws. Over the past few years, many brands have successfully drawn traffic, boosted […]


A brand is much more than a name, it has to do with the identity, the ideals and social value of a company and how consumers perceive them. Branding in China is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status, and this is especially […]