Brand Revamp

Brand revamp involves a comprehensive evaluation of a company’s brand identity, messaging, and marketing efforts, followed by strategic updates and changes to improve brand relevance, appeal, and overall market positioning. This may involve changes to a company’s visual identity, messaging, product offerings, or advertising campaigns, among other elements. The goal of brand revamp is to […]

Brand Equity

Brand equity is the intangible value of a particular company or product based on consumers’ perception of the brand name. A brand with high equity tends to be well-known and positively perceived by many consumers. This helps create the idea that its products or services are better than those of lesser-known brands. How do we […]

Brand Positioning

Brand positioning is the act of designing the company’s offering and image so as to occupy a distinctive place in the mind of the target consumers. A proper brand positioning in China will lead your company to build a prestigious and high qualitative image that can help you overtake local brands and gain a competitive […]

Brand Naming

The Chinese brand name is a consumer’s first impression of a brand, which makes the naming process a top priority before entering China market. Daxue Consulting offers the following naming services: brand naming, product naming, corporate naming, re-naming, brand architecture, packaging copy, and tagline creation. When choosing a Chinese brand name, we abide by 7 […]

Brand Activation Toolkit

Brand activation is a campaign, event, or any interaction which improves brand awareness, establishes stronger ties with target audience and enhances customer loyalty. It is an isolated experience with the singular purpose of elevating your brand. Therefore, brand activation is an interactive and effective method of attracting your target audience to make a brand recognizable, […]

Brand Book

A brand book, also called brand bible, brand style guide or brand guide, is a comprehensive document that defines and explains every aspect of a brand’s identity and provides all the brand’s details and standards. A brand book is a great help for marketers to develop their brand awareness. Especially in a competitive market like […]

Co-branding Strategy

Co-branding, also known as IP collaborations, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties. Collaborations can come from completely different industries, such as the cooperation between Uniqlo and Kaws. Over the past few years, many brands have successfully drawn traffic, boosted […]


A brand is much more than a name, it has to do with the identity, the ideals and social value of a company and how consumers perceive them. Branding in China is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status, and this is especially […]