Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows. Our steps for running consumer research in China Plan Our consultants will identify the research focus and choose […]
A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.