Tech-led consulting consists in collecting data with the assistance of new technologies. By integrating multiple data sources, it is possible to combine motivational-emotional inputs with data gathered on social media or other digital platforms to create meaningful insights and viable applications. How we run tech-led consulting in China Review Our team will carefully review our […]
Alternative data are unstructured, raw data from non-traditional sources. It can be divided into three different categories: satellite data, sensor data, and web data. The use of alternative data allows businesses obtain unique insights that can convert into important competitive differentiators. Alternative data in China do not come from official company reports or publications, archives, […]
A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.