A digital strategy is a plan of action that outlines how a company will leverage digital channels and technologies to achieve its business goals in the Chinese market. This can include social media platforms such as WeChat and Weibo, e-commerce platforms such as Tmall and JD.com, and mobile apps and websites.
When to develop a digital strategy in China
A digital strategy should be used by companies to establish a strong online presence, leverage digital channels and technologies, and tap into the country’s large and growing online market. It can be particularly useful when entering the market, launching new products or services, improving customer engagement, and enhancing operational efficiency. By developing strong digital strategies, businesses can stay competitive and achieve their business goals in the rapidly evolving Chinese market.
