Digital Strategy in China

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The importance of a digital strategy in China

With more people than ever using the internet and other digital products, digital strategy in China is considered a major development direction for any company. Using the web to connect better with clients and consumers is a major step for every company in improving its business.

When online tools gain momentum in China e-commerce, foreign brands can gain substantial competitive advantage using social media such as Wechat or Weibo. Daxue Consulting has an intense experience of the online market in China and can assist you to develop the best digital strategy in China.

Digital strategy in China includes:digital strategy in China

  • Website digital identity tested through A/B testings, mouse trackings, speed tracking, etc.
  • Social network presence tracked through sentiment analysis, editorial lines, KOL, etc.
  • PR through platforms and the press on the internet
  • SEO, SEM, SNO, SNM to improve your company’s position on internet search engines
  • Community management

Daxue Consulting has worked on several projects involving digital strategy and digital identity in the main cities as Shanghai and Beijing as well as in second-tier cities like Chengdu, Guangzhou, Shenzhen, Tianjin, Hong Kong, Macau, and Hangzhou.

Contact us to know more about our services!