Focus groups are a form of qualitative research through discussions of 6-10 target consumers that usually last 2-3 hours. We recruit participants in the focus groups based on the clients’ criteria for their target market. By interacting among each other, recruited consumers generate new ideas which could provide direction for future campaigns, products, and adjustments.
Our steps for running focus groups in China
Research
Learn more on the background of the target market in China.
Recruit
Our in-house trained team of recruiters enables Daxue Consulting to be fully equipped to enroll any class of consumers in China.
Moderate
Our team includes native moderators available in both first- and lower-tier cities.
Interview
Participants are interviewed before the starting the actual session to help the moderator to detect differences and similarities.
Record
All the discussions are audio and video recorded and sent to the client afterwards.
Follow up
We reach out to participants to see if new insights came to their mind after the actual focus group sessions.
Analyze
Our team will utilize the gathered information to identify key consumer insights and make valuable recommendations.
When to use focus groups
Focus groups in China can be a valuable research method when seeking deeper insights into consumer behavior, attitudes, and preferences. They can provide a more interactive and in-depth discussion with participants, allowing to better understand their motivations and decision-making processes.
Focus groups are particularly useful when exploring new products or services, testing marketing messages or concepts, and identifying areas for improvement. They can also provide insights into local nuances and cultural differences that may be difficult to uncover through other research methods.
