Project: Industry Benchmark in China
Assessment of the Chinese automobile design studio environment
Description: The client is a China-based consultancy, an expert in the assessment and monitoring of China design trends. The client contacted Daxue Consulting, seeking to gain an overview of the staffing, organization, responsibilities and projects of the design of the studios of 20 automotive manufacturers in China, including Joint Ventures (JV), global and automobile manufacturers.
Output: Daxue Consulting benchmarked 20 automotive design studios through a Desk Research, combined with a mystery call effort to obtain the information. Daxue consulting provided its client with an in-depth assessment of each studio, including project scope, key accounts, contact details of the decision-makers, staffing estimates, etc.