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Ep 1 blog cover English

Home / Daxue Talks / Daxue Talks 1: Protecting intellectual property rights in China, advice from a business lawyer / Ep 1 blog cover English
04Oct2019

Ep 1 blog cover English

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Blog Update

  • Understanding China’s VAT tax incentive policies: Up-close on Hainan island
  • Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
  • Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors
  • Market Tidbits transcript #6: Nostalgia marketing in China
  • The Chinese winter sports industry has ambitions far beyond the 2022 Beijing Winter Olympics

Latest Tweets

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Follow @daxueconsulting on twitter.

Blog Update

  • Understanding China’s VAT tax incentive policies: Up-close on Hainan island

  • Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing

  • Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors

  • Market Tidbits transcript #6: Nostalgia marketing in China

  • The Chinese winter sports industry has ambitions far beyond the 2022 Beijing Winter Olympics

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.

In The Press

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  • Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors

  • The Chinese winter sports industry has ambitions far beyond the 2022 Beijing Winter Olympics

  • Personalization and customization in China: Is it worth the effort and how to create a campaign

  • The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics

  • Off-White in China: young American brand gaining fame among Chinese streetwear fans

  • Inside China’s digital yuan: Initial pilot trial of digital currency in China and its future

  • 12 China business events in 2021 to watch out for

  • The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization

  • BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market

  • The 10 most epic China marketing campaigns of 2020





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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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