Introducing a luxury brand in China

Starting a luxury related business in China

Daxue Consulting helps luxury companies and individuals willing to to start a business in China’s luxury field to get more knowledge on the industry and realize  a market research, potential analysis, cost analysis, implementation feasability, data-mining across the internet through SNS and internet platforms providing API. The final goal is to help you Introducing a luxury brand in China

The luxury industry has become prominent in China. It has become the second market for Louis Vuitton after Japan and all luxury brands are fueling the market with their products and advertisement. Introducing a luxury brand in China can thus lead you to gain a crucial competitive advantage among competition on luxury market.

Targeting the wealthy in China

Daxue Consulting activates various methodologies for you to get a precise idea whether to grab a new business opportunity and to help introducing a luxury brand in China:

• Information collection through documentary research
• Qualitative interviews with market experts, clients, competitors and prospects
• Interviews with competitors through various approaches
• Qualitative interviews with clients and prospects, opinion leaders and experts
• Synthesis of internal documents to match with the current situation of the market
• Etc.

Plan to start a business in China in the luxury sector

The recommendations resulting from the research go along with the following documents:

• Figures on the main distribution networks, main segments, main purchased categories
• A benchmark of practices of competitors and their strategies
• Summary sheets that detail the opportunities to grab
• Recommendations about the business environment

Price of the services

The market research is charged on a day-study/person basis between 500 and 3000 RMB (55 and 330 euros). The minimum price for a study is 5000 RMB (550 euros). Some studies may reach up to 500,000 RMB (50.000 euros) especially when the study is part of a long-term contract.