Media + Marketing Content Manager

Home / Media + Marketing Content Manager

Main Responsibilities:

  • Show leadership to suggest, plan, monitor and edit China market research articles and reports
  • Lead a team of part-time assistants, interns and freelance writers from content ideation to publishing on the website, to promoting content on LinkedIn, WeChat, Newsletters (See our content in our blog for reference)
  • Participate in PR initiatives such as communicating with journalists about China business news, offline and online conferences and meet-ups
  • Implement our SEO and SEM strategies, and monitor for algorithm changes on Google and other platforms
  • Do a monthly analysis of our marketing data to see where we can improve, and what strategies to test, and how to allocate marketing resources
  • Continuously learn about the Chinese market and consumer trends

Required skills:

  • Majored in journalism, social sciences, business or literature
  • Native or near native English, IELTS 7.5+; HSK 4+ or native Chinese
  • Be interested in writing, exploring and understanding new ideas
  • Have good knowledge of business and marketing concepts
  • Be result-oriented, proactive, and analytical
  • Love learning, and have a growth mindset, and be research-oriented

We are looking for someone to start ASAP in the Shanghai office – If interested, please send your motivation letter and resume in English to jobs@daxueconsulting.com

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