Project: Undergraduate Online Survey in China
Description: The client is a French business School offering a Master program to Chinese undergraduates in China (with the possibility to go abroad on the second year). The group is looking to improve and enhance its online visibility, and therefore is looking to understand the Chinese undergraduates: how do they find out about the school, what are the key selection criteria, who is the decision maker and how is the final decision made, etc.
Output: Daxue Consulting first worked on an online benchmark of international schools operating in China in order to identify key practices and strategies. Then, 500 undergraduates and graduates were interviewed to understand the perceptions and selection process on the school of the client.