Sensory research is a scientific research methodology that uses the principles of experimental design and statistical analysis of the five human senses:
- Olfactometric (sense of smell)
- Gustatory (sense of taste)
- Haptic (sense of touch)
- Optic (sense of vision)
- Acoustic (sense of hearing)
The human brain receives information through them and compares it to earlier experiences to then make a purchase decision. In this era of information overload, emotion plays an increasingly important role when it comes to making purchasing decisions.
Our steps for running sensory research in China:
Discriminate
We evaluate differences and similarities between your products and our samples.
Detect
Our team will then identify and quantify those features within your product profile.
Recruit
Our specialists will perform extensive screening to select the right target.
Facilitate
We will conduct sensory research in a specific, controlled environment to eliminate bias.
Moderate
Our team includes native moderators available in both first- and lower-tier cities and will gather both quantitative sensory response and subjective data.
Analyze
Our consultants will use scientometrics and other techniques to identify important consumer insights and provide valuable recommendations from the gathered data.
