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Thibaud André, a Senior Consultant at Daxue Consulting, stresses the importance of the kids’ segment: “The trend in the children market mirrors the overall trend in the F&B sector in China, namely towards healthy and imported food as well as an increase in (cross-border) e-commerce and online retail. However, in the children segment, the trend is even more significant, underlined by the biggest imported category, respectively infant formula.” A primary driver is a focus on health and food safety. But why the increase in snacking among Chinese children? May the reason be the time spent less in cooking? Click here to find out why Chinese hardly prepare meals by themselves anymore. It might create new business opportunities for international brands. However, one needs to be aware of the specificities to China with regards to consumption habits and the type of food.

An in-depth market evaluation in China for a well-established fruit-processing company

Daxue Consulting’s client sought to enter the Chinese market with its thick fruit drinks for children. Therefore, it approached Daxue’s research team to assess the market opportunities and players for snacking among Chinese children and helping them identify a suitable positioning strategy in China.

Daxue Consulting prepared an extensive research project about snacking among Chinese children:


Valuable insights and adequate strategy recommendations to ensure a competitive advantage

Daxue Consulting prepared an extensive report on the findings of snacking among Chinese children. It comprised the identification of decision-makers, consumer profiles and their conception of the packaging and product, as well as specificities with regards to purchasing behavior in different regions in China. Furthermore, the research team delivered a comprehensive competitor analysis, including best practices in the segment, and determined the most efficient positioning strategy for the client in China. Finally, Daxue’s consultants presented an overview of the future perspectives and trends in the market.

Due to the numerous projects carried out by Daxue Consulting, its expertise is not only limited to children, but it also ranges from infants to elderly and encompasses various other industries besides F&B.

Read more related articles:

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Substantial Growth of Snack market in China

The Transforming Period of Biscuits and Snack Bars in China

Sell on Taobao and Tmall: Foreign children products and the Chinese online market

Children’s Apparel in China: How to Attract Parents’ Urge to Buy

Healthcare of Children in China

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