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What to expect from China’s second-largest shopping spree – the “618 Festival”

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Apart from the end of the citywide lockdown in Shanghai, China’s second-largest e-commerce shopping day, the “618 Festival”, has also been a trending topic on the Chinese internet as it has just begun.  On 30th May, China’s major e-commerce platforms including JD and Alibaba’s Tmall officially kicked started this year’s “618 Festival”. Chinese consumers are […]

2021 JD 618 DATA REPORT

2021 JD 618 shopping festival e-commerce trends

We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]