Alo Yoga in China: Can the brand turn trendy buzz into real market share?
Alo Yoga, the Los Angeles–based activewear brand known for its blend of fashion and fitness, is set to open its first offline store in China in 2025. To lead this expansion, the brand has hired Aurora Liu, former Vice President at Arc’teryx and brand director at Nike, to head Alo Yoga in China. Download our […]