Chinese think Apple is crazy: Apple’s splash-resistant ad goes viral for wrong reasons
At the start of July, Apple published a splash ad (one that appears on screen for a few seconds when an app is launched) on major social media platforms in China including Weibo, Bilibili.com, and 携程 Ctrip.com. The ad featured a man holding an iPhone to his ear in the drenching rain. and the short […]
Arriving in high spirits: iPhone 8’s reputation in China
Gauging iPhone 8’s reputation in China In anticipation of Apple’s upcoming iPhone 8, the Chinese web has been rife with various leaks and speculations on the product, the bulk of which displayed a landslide favor for the new product. Among these enthusiasts, it is suggested that a group of newly mature adult males have played […]
Apple in China is facing more and more difficulties, even after the launch of the iPhone 7
For the first time in thirteen years, Apple’s turnover in China decreased during two consecutive quarters in 2016. Within one year, its sales dropped by 30 %. The Californian company was expecting the launch of the iPhone 7 to boost its sales in this market, but things did not happen as planned. A few days […]