Second-hand e-commerce in China reaches demand from a new generation of consumers
Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]
Volvo China is facing challenges despite prospering in Europe
China makes up 20% of Volvo’s global sales. Volvo’s retail sales are the highest in Europe (50%), followed by China, and the US (15%). The best-selling car line is XC-models (56%), which include SUVs cars, followed by V-models (29%), which include medium-sized and large cars, and S-models (15%), which are sedans. In 2018, Volvo broke […]
Driverless Cars in China: How is China Competing with the Rest of the World
When it comes to driverless cars in China, you may think that it sounds like science fiction. But the day when fully autonomous vehicles will drive themselves on public roads may be not that far off: Baidu, China’s largest search engine provider and Tesla, the world’s biggest electric vehicle maker and biggest electric vehicles (EVs) manufacturer […]
Market Research on Car sales in China
Market Research on Car sales in China [more about market research in China] China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, so have Chinese consumers` interest in products that […]
Audi China : analysis of a successful strategy
Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]