French consultant gives insight into the developing Chinese bakery and pastry market: China Paradigm transcript #120 with Pierre Gilson
Matthieu David: The Chinese bakery and pastry market has changed so much over the last 10 years. It used to be that Paris Baguette, a Korean brand, was the biggest player. Now it is Starbucks. But they are facing strong, albeit much smaller, competition from the likes of Wagas and Baker & Spice. Today’s guest […]
Marketing research on Bakeries market in China
Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]