Beyond basics: China’s haircare market shifts toward skincare-inspired haircare
Haircare is becoming increasingly important in China, with consumers prioritizing holistic wellbeing and adopting haircare routines as sophisticated as their skincare routines. According to China Daily, 94% of urban Chinese consumers consider haircare as important as skincare. Download our report on Chinese beauty consumer pain points Over recent years, China’s haircare market, primarily segmented into shampoos, […]