Luxury Co-Branding in China: High-End Brands Take Collaborations to the Next Level
In China, luxury co-branding is not just a trend; it’s an innovation powerhouse that is reshaping the market with unexpected and often surprising partnerships. Far beyond conventional alliances, these collaborations bring together brands from dramatically different sectors – from local food and beverage giants to fashion brands (like the collaboration between Fendi and HEYTEA), and […]
Exploring the thirst for drink collaborations in China
China’s beverage market is highly lucrative, with revenues projected to reach 504.1 billion RMB in 2023. It is also estimated to achieve an annual growth rate of 9.91% between 2023 and 2027. The market has evolved from primarily tea and traditional drinks to a multifaceted industry that encompasses a wide range of products, including carbonated […]