Posts Tagged "Brand name"

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Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
26Nov

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you have found the answer you’ve been looking for. Biem.L.Fdlkk is a Chinese golf apparel brand. The crazy English name is from the phonetic transliteration of […]

How to name a brand in China
20Nov

How to name a brand in China

Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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