Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you have found the answer you’ve been looking for. Biem.L.Fdlkk is a Chinese golf apparel brand. The crazy English name is from the phonetic transliteration of […]
How to name a brand in China
Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]