Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Biem.L.Fdlkk the Chinese golf brand with the weirdest name

Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you have found the answer you’ve been looking for. Biem.L.Fdlkk is a Chinese golf apparel brand. The crazy English name is from the phonetic transliteration of […]

How to name a brand in China

daxueconsulting_brand naming_barnd naming process in China

Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]