Search
Close this search box.

China Paradigm 55: Developing creative branding strategies in China

creative branding strategies in China

Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

brand consulting China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]