Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a brand agency in China specializing in the food and beverage industry. In this interview lead by Matthieu David, we learn about branding cases in China, and the differences between running a brand agency in China vs. the West.
Highlights of this episode are:
- How to decide what to keep vs change in a brand strategy
- Case of ALDI’s China brand strategy
- The difference in Chinese and foreign brands and branding
- Why Shanghai is a great location for a brand agency in China
- Hiring and managing creative people in China
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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