The adult toys market in China: untapped economic potential

adult toys market in China

Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped.  E-commerce, brand image, strong consumer demand: the sex toys market in China is […]

Marketing research: Chinese celebrity brand endorsers

Most powerful Chinese celebrity brand endorser

The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]

The linguistics of naming a brand in Chinese

How to make a Chinese brand-naming strategy

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

China research: Famous female western celebrities in China

Angelina Jolie Endorsement: Louis Vuitton Sophie Marceau Endorsement: CHAUMET & Dior Julia Roberts Endorsement: Lancôme Meryl Streep Endorsement: Salvatore Ferragamo Emma Watson Endorsement: Burberry, Lancôme Trésor Midnight Rose, Alberta Ferretti, People Tree, etc. Anne Hathaway Endorsement:  Lancôme Magnifique, Lux, and Redu. Scarlett Johansson Endorsement: MANGO, Dolce & Gabbana, etc. Nicole Richie Endorsement: MercuryDuo Cameron Diaz Endorsement: TAG Heuer […]

Clothes & Cosmetics Markets for 15 – 18 years old

  Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]

The Market of Soft Drinks in China

Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源),Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]

10 China couples stars brands love

Wang Fei(王菲) and Li Yapeng(李亚鹏) Wang Fei has been a spokesperson for many global brands, such as LV, CELINE, Motorola, J-phone(Japan), Baleno attitude, Pepsi, Jovell, Head-Shoulders (海飞丝). And Li worked for Porsche Design. Liu Jialing(刘嘉玲) and Liang Chaowei(梁朝伟) Liu worked for LUX, SK-Ⅱ, OSIM, WANKO, Yan Zhiwu(燕之屋), Shui Xing Jia Fang(水星家纺), while Liang Chaowei worked […]