China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
Yum China’s weaving success through digitalization, localization, and CSR
Yum China holds a pivotal position in China’s F&B industry, being a key player with a diverse portfolio of well-established brands. The company, formerly known as Yum! Brands China Division, became independently listed on the New York Stock Exchange in 2016, under the ticker symbol YUMC, with its headquarters in Shanghai. As of February 8, […]
The restaurant market in China: adapting to evolving consumer tastes and technologies
The restaurant market in China has witnessed a significant rebound following the pandemic. According to iiMedia Research, China’s catering industry reached RMB 4.7 trillion in 2021, marking an 18.6% year-on-year increase, and essentially returning the market scale of the catering industry to pre-pandemic levels. In the near future, we anticipate the growth rate of the […]
“What are the possible drawbacks of pre-prepared meals?”: Trending hashtag on Chinese social media
In the past few years, many regions in China have adopted centralized kitchens for school meals. Catering companies are tasked to distribute meals to local schools. Concerns have arisen about the health implications of such pre-prepared meal, as parents are worried this could potentially be detrimental to students’ health in the long run. There has […]
Tripling sales and halving prices: China’s samples market revolutionizing purchases
In recent years, product samples have increasingly influenced full-size purchases, especially in China’s beauty sector. A recent report from China’s e-commerce giant JD.com (京东) and Economic Daily (经济日报) highlights a surge in product sample sales within China’s consumer market. Online sales of sample-sized products in the first half of 2023 are 2.1 times higher than […]
Plant-based milk in China: is the future of milk vegan?
Plant-based milk in China has gained increasing popularity as an alternative to traditional dairy milk. Driven by various factors including increasing health consciousness, environmental concerns, and lactose intolerance among consumers, this trend is expected to grow even more, opening unique opportunities for new brands in the Chinese market. Increasing demand of milk substitutes, with soy […]
The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes
In recent years, the fast-food market in China has witnessed a steady growth trajectory, buoyed by the increasing incomes of Chinese residents. Although the revenue of the fast-food industry dropped by 10.08% in 2020 due to the pandemic, it has since rebounded due to proactive government measures, such as subsidies for food enterprises, and evolving […]
Seizing opportunities in China’s food and beverage market: innovation, convenience and rising health awareness
China’s food and beverage market has experienced significant growth in recent years, attracting companies from various industries. Several factors have influenced the industry’s development during this period. The COVID-19 pandemic has brought about changes in people’s habits and values, leading to an increased focus on health and well-being. Additionally, the growing affluent population now vaunts […]
Appetite for beauty food in China rises as consumers’ health awareness grows
In the wake of the pandemic, Chinese consumers’ growing focus on health and well-being has sparked a beauty food revolution, transforming the way people perceive skincare and nutrition. With a rising emphasis on wellness, the demand for functional food has surged, leading to the widespread popularity of beauty food in China. According to Euromonitor, China’s […]
Vegan meat in China: One of the largest markets despite less than 5% of the population being vegan
Over the last decade, veganism became increasingly popular in the West, which has led to the rapid development of meat alternatives. However, imitation meat, which is sometimes seen as a healthier substitute for animal meat, is not a new concept, especially in China. With the rising health-conscious among Chinese consumers, the plant-based meat market has […]
Glocalization in China: how international F&B brands appeal to Chinese consumers
China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of eating habits and tastes of Chinese consumers, F&B brands need to be careful about their strategies when entering the market. In recent years, food shopping habits have drastically changed in China. […]
Here’s what F&B businesses need to know about China’s 2022 food import law
On the 13th of April 2021, the General Administration of Customs of P.R. China (GACC) released two new decrees affecting the food import law. Taking effect on the 1st of January, 2022, decrees 248 and 249 are raising concerns and questions from food importers worldwide, as it is more and more difficult to pass “China’s […]