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The rise and fall (and rise again?) of Carrefour in China

Carrefour in China

In 2022, Carrefour was the 8th most popular supermarket chain in China, with a revenue of 27.3 billion USD. At the beginning of 2022, the French giant had more than 200 stores across China. However, in Q1 of the same year, it registered the definitive closure of more than 24 stores. Carrefour crisis in China […]

New retail in China: Redesigning the consumer journey

Unbounded Retail

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

Is Carrefour in China Implementing the Right Marketing Strategies?

Carrefour in China

Carrefour in China  Carrefour SA is the second largest retailer in the world. Since 1995, the French supermarket chain Carrefour SA launched its stores in China and now operates 238 supermarkets in 70 cities. This coming year, the firm plans to open 15 new stores in China. One of Carrefour’s strategies (In Chinese 家乐福) is the […]