New retail in China: Redesigning the consumer journey | Daxue Consulting

Unbounded Retail

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

Is Carrefour in China Implementing the Right Marketing Strategies?

Carrefour in China

Carrefour in China  Carrefour SA is the second largest retailer in the world. Since 1995, the French supermarket chain Carrefour SA launched its stores in China and now operates 238 supermarkets in 70 cities. This coming year, the firm plans to open 15 new stores in China. One of Carrefour’s strategies (In Chinese 家乐福) is the […]