CharlieTown Milk Tea: The rise of China’s “Hermès of Milk Tea”

CharlieTown Milk Tea has quickly risen to prominence in Shanghai, earning the title of the “Hermès of Milk Tea” among milk tea consumers. First opened in November 2021, CharlieTown Milk Tea has opened a total of 8 stores in the past three years. Despite its high price and minimalist lineup, the brand has captivated both […]