Balabala: the leading brand in China’s children’s wear market
Founded in 2002, Balabala (巴拉巴拉) is a Chinese brand producing clothes and accessories for children from 0 to 14 years old. It is part of the Semir Group, one of the top 5 apparel groups in China by market share. The brand has gained increasing popularity recently and is now the number-one brand in the […]
Children’s Apparel in China: How to Attract Parents’ Urge to Buy
With the recent relaxation of the one-child policy in China, the Chinese family structure is subject to a change. With expected increase number of children in China, children’s apparel’s market is expected to future grow. As the disposable income among Chinese parents increase, the percentage of that income spent on children’s apparel is also expected […]