Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas
Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]
Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform
Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]
Daxue Talks transcript #29: Smart strategies to sell goods to China through cross-border e-commerce
Find here the Daxue Talks episode 29. Our guest Olivier Verot reminds us about the major differences when dealing with mainland or cross-border e-commerce in China. Here is a very quick and relevant guide to sell goods to China in 2020! Full transcript below: Olivier: I am the founder of Gentleman Market Agency, we are […]
Daxue Talks transcript #28: What to know when running a marketing campaign on Douyin
Find here the Daxue Talks episode 28. Olivier Verot tackles the issue of running a very effective marketing campaign on Douyin. A lots of things need to be taken into consideration like the advertising method, the level of commission, negotiations KOLs in China, etc. Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman […]
Daxue Talks transcript #27: China social media marketing on Douyin
Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]
Daxue Talks 31: Ctrip point of interest: The next era of user created content
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]
Daxue Talks 29: Key benefits of cross-border e-commerce in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]
Daxue Talks 28: How to collaborate with Douyin on the Chinese market
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations to perfectly collaborate with Douyin. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: Would you mind telling us more about […]
Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro: […]
Daxue Talks transcript #25: AI and big data in retail in China
Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]
Daxue Talks transcript #24: The 2019 challenges in retail in China
Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]