“Sichuan dropped birth registration restrictions on unmarried people”: Trending hashtag on Chinese social media
After several years of decline in birth rates, China’s population dropped for the first time in 60 years, falling to 1.41 billion in 2022. To boost birth rates in the face of a shrinking population, the health commission of Sichuan province announced on January 28th that starting from February 15th, several restrictions for the registration […]
Chinese teenagers: understanding the needs of tomorrow’s consumers
Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention and resources from parents and grandparents. A 2019 interview conducted by McKinsey revealed that 2/3 of Chinese consumers born after the 1990s receive half […]
China’s population and changing demographics: Based on the 2020 Seventh National Population Census
According to data from China’s Seventh National Population Census released in May 2021, the country’s population reached 1,412 million in 2020, but with only marginal growth in the past decade. Notably, the age group of 60 and over has expanded significantly, up by 5.44% from the 2010 census, reflecting an ageing society in China. This […]