Big tech and finance companies at the top of Gen Z’s work preferences in China despite 996
With the development of new technologies and their application in a wide range of fields, Internet has become a hot industry, attracting more and more Gen Z job seekers. Although the 996 work culture is primarily seen in big tech (such as Alibaba, Tencent or Huawei) and finance companies, Gen Z job seekers are still willing […]
The secrets to the 5 trillion CNY Chinese Gen Z market: Douyin and Guochao
China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands often underestimate the consumption ability of Chinese Generation Z because of their young age. According to the Chinese National Bureau of Statistics, the population size of Zoomers has reached 233 […]
Chinese Millennial’s Conspicuous Consumption
The incredibly rapid economic growth, the cultural changes, and the social transformations occurred with the opening of the market have created a unique Chinese youth generation. Unlike previous generations in China, the so-called post-80s generation and those born in the 1990s, grew up during the booming years of double-digit growth, technological developments, and personal freedom. […]