Energy drinks market in China: Red Bull leads whilst local brands are catching up
According to China’s General Administration of Quality Supervision and Standardization Administration, energy drinks are classified as “drinks with other special functions” as they contain caffeine, taurine, and sugar, together with other ingredients such as guarana, yerba mate, and B vitamins. Energy drinks that contain taurine are not traditional Chinese drinks, but they are gaining popularity […]
China’s spirits market: baijiu reigns despite growing demand of foreign spirits
Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]