China’s spirits market: baijiu reigns despite growing demand of foreign spirits
Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]
Energy Drinks Market in China: The beverage market’s fastest growing segment
Bottled drinking water, ready-to-drink tea and soft drinks always dominated the beverage market in China. In 2019, they accounted for 34.5%, 21.1% and 14.9% of China’s beverage sales. After years of development, fruit juice and energy drinks markets have also become an important part of the beverage industry. In 2019, the top four companies in […]