China’s spirits market: despite the great demand of foreign spirits, baijiu remains the most popular alcoholic drink in the country
China is a country with a millenarian tradition in brewing and consuming alcohol, which can be traced back to 9,000 years ago. Already in 7,500-7,000 BCE, the first alcoholic drink in China was brewed by mixing rice, grapes, honey, and hawthorn fruits. During all the country’s history, alcohol has touched all the aspects of the […]
Energy Drinks Market in China: The beverage market’s fastest growing segment
Bottled drinking water, ready-to-drink tea and soft drinks always dominated the beverage market in China. In 2019, they accounted for 34.5%, 21.1% and 14.9% of China’s beverage sales. After years of development, fruit juice and energy drinks markets have also become an important part of the beverage industry. In 2019, the top four companies in […]