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How the Chinese Instant Food Market is changing | Daxue Consulting

Instant noodles consumption in China

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]