The home decor market in China: catering to a new generation of home owners

home decor market in China

A growing number of families in China have been designing their homes to their own special tastes since China launched its market-oriented housing reform in 1998, ending its long-practiced welfare housing distribution system. To most Chinese families, decorating their houses means spending thousands or tens of thousands of RMB. However, many people love to pay […]

Why Astrology is popular in China

astrology in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]

Marketing to Gen-Z consumers in China | Daxue Consulting

Gen Z in China

The Luxury industry has shown great interest in Gen-Z consumers in China With the upgrade of living standards, Gen-Z consumers in China ’s ability to purchase luxury brands is increasing. In China’s first-tier cities such as Beijing and Shanghai, almost all major shopping malls are home to foreign luxury brands such as Prada, Louis Vuitton, […]

Will the Rise of the Chinese Universities bring Chinese Millennials Back Home?

Chinese univerties

There has been a shift in the balance of scales of higher education from the West to the East. Asian universities increased from holding just 8 spots to 18 in 2015 on World University League tables published by the Times newspaper. Hong Kong, Japan, and Singapore are major contributors to this, as well China. In particular, Tsinghua and Peking Universities have […]

Market Insights on Chinese Millennials

Daxue Consulting-Market Insights on Chinese Millennials

Ever since in 1978 when the Chinese Communist Party started to carry out the reform and opening policy, we have witnessed rapid expansion of the Chinese economy. From that point, foreign entrepreneurs were allowed to enter the Chinese market, and they have taken this opportunity as many international retailers and manufacturers have set foot in […]