Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]
Will the Rise of the Chinese Universities bring Chinese Millennials Back Home?
There has been a shift in the balance of scales of higher education from the West to the East. Asian universities increased from holding just 8 spots to 18 in 2015 on World University League tables published by the Times newspaper. Hong Kong, Japan, and Singapore are major contributors to this, as well China. In particular, Tsinghua and Peking Universities have […]
Market Insights on Chinese Millennials
Ever since in 1978 when the Chinese Communist Party started to carry out the reform and opening policy, we have witnessed rapid expansion of the Chinese economy. From that point, foreign entrepreneurs were allowed to enter the Chinese market, and they have taken this opportunity as many international retailers and manufacturers have set foot in […]