Daxue Talks transcript #49: China’s fintech players: Large institutions, SME’s, startups or foreign companies
Find here the Daxue Talks episode 49. Our guest Steve Hopkins reminds us about China’s fintech players and discusses the role of large institutions, SME’s, startups and foreign companies. Full transcript below: Hi everyone, my name is Steve Hopkins. I’ve been operating within the Chinese fintech industry for the past several years, working at Chinese […]
The programmatic advertising landscape in China: how personal data and user portrait come into play
Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]