Chinese teenagers: understanding the needs of tomorrow’s consumers

Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention and resources from parents and grandparents. A 2019 interview conducted by McKinsey revealed that 2/3 of Chinese consumers born after the 1990s receive half […]

Children’s skincare market in China: driven by acne and eczema treatment

children and teen skincare market in China

The children’s skincare market in China is still in the early stages of development. Forecasts show that the market will enter a period of development in the next few years. In 2019 the market share of children’s skin care products has exceeded 13 billion yuan. It showed 20% YoY growth, comparing to 2018, increasing from 10 billion […]

A Chinese life – Chinese demographics

China has the biggest population in the world. 1.4 billion people in 2014, up more than 385 million since 1980! And even if the growth is decreasing and will probably hit its peak before 2035, that’s a huge and largely untapped potential for consumer demand! Who are they though? Through this video, we propose an […]