China’s toys market: a new addiction among kids and adults?
Many people know China as the world’s largest toy exporter. It has a solid manufacturing reputation, especially in the southeastern provinces. Indeed, China’s toys market has consistently exhibited positive growth over the last ten years. In 2023, the size of China’s toy market stood at a substantial RMB 159.8 billion, indicating that the demand for […]
How POP MART leveraged co-branding to dominate China’s blind box toys market
POP MART (泡泡玛特) is a popular cultural entertainment brand in China that specializes in selling blind boxes. Founded in 2010, the company has become a leader in the designer toy market in China. In the first half of 2022, the company’s revenue was 2.4 billion RMB (349 million USD), up 33.1% year on year. Although […]
“The Lord of the LEGO”: The Competitive Market of Building Bricks Toys in China
From the launch of building bricks in the late 1790s to today’s digital dependent society, building bricks toys have survived years of evolution and are still popular among children and adults. LEGO (in Chinese乐高), a line of plastic construction toys, was founded in 1949 and has gained popularity ever since. As the leader and founder […]