POP MART: Blind box toys show the designer toy market in China is booming

According to Euromonitor, the total retail sales of toys and games in China soared from RMB 135.6 billion in 2013 to RMB 324.1 billion in 2018, an average annual growth rate of 19.1%. However, not all these toy consumers are children. POP MART, which sells blind boxes, is a leader in the designer toy market […]

“The Lord of the LEGO”: The Competitive Market of Building Bricks Toys in China

Lego in China

From the launch of building bricks in the late 1790s to today’s digital dependent society, building bricks toys have survived years of evolution and are still popular among children and adults. LEGO (in Chinese乐高), a line of plastic construction toys, was founded in 1949 and has gained popularity ever since. As the leader and founder […]