Foreign flavor, local twist: How the chocolate market in China is evolving
When chocolate was introduced to the Chinese market in the 1980s, companies lacked three things: a temperature-controlled supply chain, retail stores equipped with air-conditioning, and most importantly, Chinese consumers’ trust. Chocolate was a foreign oddity, and as much as an exotic product had piqued consumers’ interest, its high price and low availability did not encourage consumption. […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]
Overview of the Chocolate Industry in China
Chocolate Industry in China: The popularity of Dove among Chinese consumer With the development of China’s market, the chocolate Industry has already become a favorite food for Chinese people. Many snack producers, from all over the world have been attracted by its rapid annual growth and its large consumer group. In this article, more […]