The sweet and bitter flavour of the Chinese chocolate market: what do Chinese expect chocolate to be like?
When in 1980s chocolate was introduced in the Chinese market, enterprises had to face multiple challenges: the deficiency of proper distribution channels that guaranteed the right temperature during transportation, the lack of retail stores equipped with air-conditioning, and most importantly, how to gain consumers’ trust. Chocolate was a foreign oddity – and as much as […]
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]
Chocolate Industry in China: The popularity of Dove among Chinese consumer With the development of China’s market, the chocolate Industry has already become a favorite food for Chinese people. Many snack producers, from all over the world have been attracted by its rapid annual growth and its large consumer group. In this article, more […]