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Little emperors: A glimpse into China’s luxury childrenswear market

China's luxury childrenswear

According to a report jointly released by Bain & Co. and the TMall Luxury Division, despite the COVID-19 pandemic, several luxury brands in China ended the year 2020 with a two- or three-digit growth rate. Considering these figures, nowadays Chinese consumers undoubtedly play a major role in the global luxury market and their importance is […]

How brands carve room for body positivity in China

body positivity in China

Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]

The Chinese shapewear market seeks comfort and quality in domestic brands

the shapewear market in China

The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]

Wool market in China sources domestically during Australia’s drought

Wool market in China

From 2016, China replaced Australia to become the biggest supplier of wool materials. However China still imports Australian wool due to the high market demand and policy changes. As the world’s main supplier of wool, the wool output accounts for more than one-third of the global total, of which merino wool amounts to more than […]

MetersBonwe: A Chinese Brand at Trough

Daxue Consulting - Metersbonwe in China

China’s Biggest High Street Brand Facing the Cold Winter MetersBonwe (In Chinese: Meters/bonwe 官方网站) has achieved the most popular high street brand in China in 16 years. Chairman Zhou Chengjian won the “Hu Run clothing list”  one the richest man of the country, solidifying his position on the clothing industry in China. The company has […]