Cracking the code: understanding Chinese consumers amidst economic evolution and emerging trends
For years, China’s economy has maintained rapid growth, with continuous increases in consumer spending. However, recent macroeconomic pressures have affected the confidence of Chinese consumers. The sluggish stock and housing markets, along with measures taken in the past few years to curb the spread of the pandemic, have added uncertainty to the consumption outlook. However, […]
Consumer insights : consumption habits in China
Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]