Cosmetics market in China

Cosmetics market in China

Overview of the cosmetics market in China China represents one of the most dynamic and untapped cosmetics and markets in the world. The last several years have proved highly beneficial for the market since it has undergone a rapid expansion phase. The Chinese cosmetics market was the 2nd largest in the world after the United States […]

French cosmetics and China: A faltering love story?

French cosmetics in China

After several years of dynamic growth, a number of French cosmetic companies in China is started to diminish at a growing rate. In comparison, the Chinese cosmetic market is expanding. According to Euromonitor, sales of beauty products and make-up in China increased from 6.7% and 10.9% respectively between 2014 and 2015. French cosmetics in China […]

Markets of cosmetics among Chinese students 3

4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]

Markets of cosmetics among Chinese students 2

Market characteristics For cosmetics companies, campus markets generally enjoy higher level of education, besides, it also owns the following distinguished characteristics: Large customer base Until 2011, it is recorded that China universities amounted to more than 3000, containing higher colleges, with each school owning average 15 thousand students, and the total number of university students […]