Erke’s 尔克 marketing strategy in China: integrating CSR and domestic sport initiatives
Erke 尔克 is a Chinese sportswear brand, founded in June 2000 with a headquarter in Xiamen. Erke products include sports shoes, sportswear and various sports-related products: bags, caps, sports equipment, sports protective gear. Most of Erke’s stores are located in second- and third-tier Chinese cities, targeting students and athletes. The Chinese sportswear brand has recently […]
Market study: MHD in China
Moët Hennessy Diageo Shanghai Ltd. (MHD China) was jointly established by the luxury products group Moët Hennessy • Louis Vuitton (LVMH) and the global spirits group Diageo. The partnership is focused on the business and market development of premium wine and spirits products in China. Many of its brands have a rich history of hundreds […]