RTD market trends in China: The emergence of a health-conscious consumer
Four criteria influence Chinese beverage consumers’ decisions (N=1,168, 2026 April) when purchasing ready-to-drink (RTD) drinks. When asked to select influencing factors (multiple choice), 41% cited taste, while 35% cited each of safety, health attributes, and functional benefits. And finally, functional benefits at 35%. It is reasonable to assume that a beverage combining these various requirements […]
Chinese’s dairy products consumption
Consumption of milk and dairy products is rooted in dietary habits in Western countries. They are countries which have today the largest consumers led by Europe. Finns hold the world record for milk consumption with more than 150 litters per year and French are leader in the consumption of butter and cheese. In Asia, the […]