“Why people don’t like to buy diamond rings anymore?”: Trending hashtag on Chinese social media
In China, the diamond ring market is shrinking, the market size of which decreased by 18% as compared to 2022 from 82 billion RMB (approximately 11.25 billion USD). Facing a fatigued market, Darry Ring, known as DR, which specializes in engagement rings and marriage rings, experienced a sales decline of 20% in 2022 from the previous year and a net profit […]