Posts Tagged "Digital in China"

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Tips on business management during the Coronavirus from entrepreneurs in China
31Mar

Tips on business management during the Coronavirus from entrepreneurs in China

We asked entrepreneurs in China how they coped with the Coronavirus outbreak Our research on crisis management in China has already suggested the most important strategies to ensure business continuity include; embracing social responsibility, adopting technology, caring for employees, and adapting your purpose to new market demands. However to take our research one step further, […]

Daxue Talks transcript #9: Working with KOLs on Douyin
15Nov

Daxue Talks transcript #9: Working with KOLs on Douyin

Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

[Podcast] China paradigm #18: How to take western digital marketing success into China
01Apr

[Podcast] China paradigm #18: How to take western digital marketing success into China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

Macron and the Chinese: The Macron Effect fades among Chinese Internet users
12Jan

Macron and the Chinese: The Macron Effect fades among Chinese Internet users

Macron and the Chinese: Will Macron maintain his popularity in China after the election?               In May 2017, French president Emmanuel Macron’s (马克龙) election caught the attention of Chinese Internet users, who fawned over the statesman’s good looks and charismatic appeal. Searches for the keyword “little fresh meat” ((小鲜肉) […]

Market Analysis: Chinese Website Design VS Western Website Design
20Jul

Market Analysis: Chinese Website Design VS Western Website Design

To know more about Chinese Website Design, contact us at dx@daxueconsulting.com This article focuses on the general and basic “cultural/localization aspect” that denotes why Chinese website design (Chinese UX design/ Chinese UI design) is different from the Western UX design/UI design. Deeper understanding of the specific cultural differences between the “East” and “West” website design […]

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