Diapers in China: fewer babies, more premium, and the rise of Babycare and adult care
Births have halved in a decade, yet baby hygiene sales still grow as nearly every baby now wears disposables, Japanese brands have lost their lead and Chinese brand Babycare has entered the top three.
China market research: The expansion of the Chinese diaper market | daxue consulting
At the turn of the millennium, the Chinese diaper market was practically inexistent. In fact, until that moment, Chinese Families had relied on the so-called split-pants —in Chinese 开裆裤Kai Dang Ku. These baby pants have a large opening right on the backside of the garment, which is specifically designed to allow the toddler to relieve […]