The extravagance of Double 11 in China is fading, but it’s not necessarily a bad sign

Double 11 (双十一), the equivalent to “Black Friday” in the United States, is the largest e-commerce shopping festival in China. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”, and other e-commerce brands like Pinduoduo (平多多) and JD.com (京东) have followed suit over the years. Brands made […]